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GLGR played a crucial role in designing and producing the C4 Smart House for Nutrabolt at SXSW. The GLGR design team curated the entire space, from ideation to experiential design, permitting, and graphic design. The immersive event featured various moments of greatness, including an immersive video experience, a community photo engagement, and an outdoor oasis to taste the new flavors of the energy drink.
One unique aspect of the experience was the opportunity for guests to create their one-of-a-kind graffiti-style streetwear at a customization station set up inside the activation space. GLGR helped the C4 team bring this idea to life and pay homage to creator culture by creating larger-than-life graffiti style tubes in-house.
Overall, the C4 Smart House was a successful and immersive experience for attendees and GLGR played an essential role in bringing this to life.
