GLGR was hired as an owner representative to design and build a 27,000 square foot retail space at Jordan Brand’s largest flagship store in Downtown Los Angeles. This was the 3rd flagship store in North America and the only one designed to be a multifunctional space utilized for retail and events. We created a large retail area on the ground floor that included multiple signature moment fixtures including an upside-down basketball court display showcasing Michael Jordan’s famous midair “switch of hands” play. On the second level we designed a fully immersive brand space complete with a customization area. The rooftop is a fully operational glass basketball court with LED court lines that allow the brand to hold games and tournaments at the store. The space is truly a one-of-a-kind retail experience and is referred to as the best Jordan Brand Flagship Store in North America, and we’re excited to contribute to that legacy.